Online Marketing Updates This Week

Online Marketing Updates This Week

A lot of interesting things happened this week, and I think each of them are worth reading about. From blogging reviews creating potential issues with the FTC, to Amazon shutting down it’s affiliate program in North Carolina, changes at LinkedIn (and possibly the direction of the social media site for professionals), to Google as blood suckers of the news industry, and SEO tips for building your personal brand.
Online Marketing News This Week

Should You Fear the FTC’s Sponsored Blogging Crackdown?
It appears the Federal Trade Commission is continuing its sloth-like race to enact new standards for bloggers that don’t currently disclose compensated endorsements.
The AP does its best to make bloggers out to be “quite different” from the “journalists” that work for mainstream media–and therefore must all be on the up-and-up, right? So, I’ll spare you the fluff and cut to the chase.
Bye Bye To Amazon Affiliates In North Carolina » Pirate’s Cove

You might, or might not, notice that all Amazon ads are gone. Why? Because North Carolina was going to tax the heck out of them, so, Amazon called their bluff. I knew it was coming, but, the email I recieved this morning is below

Changing Of The Guard: Jeff Weiner Takes CEO Spot At LinkedIn

LinkedIn had a management shakeup last December – CEO Dan Nye stepped down. Founding CEO Reid Hoffman stepped in again and former Yahoo exec Jeff Weiner joined the company as President…
Google “Sucking the Blood” Out of the Anemic Newspaper Industry

Dow Jones Chief Executive Les Hinton has been bitten by a vampire. He claims that Google is the “digital vampire” that has been “sucking the blood” out of the newspaper industry.

SEO Tips For Building Your Personal Brand

Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand.