Social Media for B2B - Milwaukee, WI

Aloft Milwaukee Downtown - 1230 Old World Third Street
Milwaukee , WI 53212
5/17/2011 8:00 AM - 5/18/2011 5:00 PM

Register by for early registration fee

Details Schedule Registration Travel Exhibitors Listen to a sneak peek podcast by Instructor Dana VanDen Heuvel, Founder, The MarketingSavant Group

Social Media for B2B Brochure

Like it or not, social media is playing an ever more important role in the B2B decision making and sales process. As a B2B marketer, having command of the social media tools that are most relevant in the enterprise class sales and marketing environment is critical to the success of your future. B2B Social Media is for the marketer who is in a business-to-business marketing setting seeking to get a social media marketing program in place or is looking to take their social media success to the next level. B2B Social Media will teach you how to drive leads, revenue and repeat business through social media by engaging advocates, influencers and purchasers who are not just engaging online but energizing your bottom line.

You’ll learn advanced strategies and tactics for reaching business buyers and building a long-lasting online community around your organization using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your sales team and front-line employees for enterprise-wide social media engagement.

Finally, you’ll build a multi-channel social media campaign, social media metrics dashboard and engage in case-based problem solving with a high-energy group of marketing peers that are keen to take their social media programs up a notch or two.

Learning Objectives

• Be able to build a complete B2B multi-channel, social media enabled marketing strategy
• Be able to grow the base of followers, fans, readers and engaged participants across all of the social media channels that a brand is currently engaged in.

Align social media with your industrial buying process

Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.